China 4A deputy director general unit
The first level advertising enterprises in China (comprehensive service class)
Simei Media Co., Ltd. is a content-centered media group. It is one of the Top 30 China National Cultural Enterprises and the Vice Chairman of China 4A. The company was listed on the Shenzhen Stock Exchange on January 23rd 2014 (Stock code:002712). It is the first private advertising company to go public on the Main-board market in China.
Simei was founded in 2000 and has now set up in Beijing, Shanghai, Guangzhou, and Hangzhou. Equipped with more than 800 staff, Simei has built several business divisions: Simei Pictures, Simei Advertisement, Simei Technology, Simei Sports, Simei Innovation,etc. Zhang Wei Technology (ZW88.com), Grand Production, Keyi Media, Zhi Hai Yang Tao are our subsidiaries in the field of Digital Media, Online Literature, TV Production, Content Marketing & On-ground-Events respectively.
“Panoramic · Precise · Communication” is the core principles of Simei. We provide integrated marketing services cover from brand management, creative advertising, entertainment content, digital interaction, full-borne media planning and buying, and public relations promotion and effectiveness measurement.
Simei puts lots of attention in understanding the lifestyle and consumption behavior of China Millenial and the new middle class, considering their increasing influence in the consumption strength. Insights on their behavior and habits help us to develop a winning engagement strategy toward our target audience and allow us to form stronger bonds among their consumption and entertainment journey. We put content as core and value delivery as our goal.
We have not only developed a fully integrated communication and entertainment chain from “IP sourcing to content production to marketing”, but also expanded our fields to sports marketing and e-commerce. We shall continue to transform and upgrade our offering along the change of market, in order to crave for success and bring higher-level values.
“Thinking global ,Aacting local”, Simei Media has built long term partnerships with well-known Chinese and international brands. We are also committed to work with SME in promoting their services and products. Simei’s vision is to be the most professional and innovative media conglomerate to bring Chinese brands to the world.
·Improving the Industrialization Operation of Content Industry
·Perfecting the Construction of Digital Reading Platform
Investment into content, extensive expansion.
Acquired Keyi Media to become our subsidiary.
Successfully public listed in 2014. (Stock Code: 002712)
Became the first privately owned media company that went public on stock market in China.
China‘s Top 30 Cultural Enterprises.
Examined and approved by CSRC for going public.
Simei was invited to join the Association of Accredited Advertising Agencies of China (4A China).
Established office in Shanghai.